Brand | Foster Grant
Industry | Retail / Consumer Goods / Lifestyle (Sunglasses & Eyewear)
Project | Product Copy
Voice | Informative & Confident, While Remaining Lighthearted & Fun
Product descriptions come in many styles, from straightforward, feature-focused copy to evocative lifestyle stories that stir emotion and form bonds. Here are some examples of how I adapt tone and length to fit different collections, audiences, and channels.
Collection | To-Go Travel Reader
Directed towards people over 35 who may not want to admit they need to bring reading glasses with them when they travel.
The summaries are meant to be informative with a hint of humor.
Standard for social or packaging
Vacation fixes a lot, but not your eyesight. So, make sure you take the To-Go Travel Reader with you when you go away. For the quality you deserve in the size that fits your needs.
Long description for web or print
Vacation fixes a lot, but not your eyesight. So, make sure you take the To-Go Travel Reader with you when you go away. Because it’ hard enough to fit everything in your bag even without the bulky glasses case, these are the solution to breaking your zipper or leaving your glasses behind. Constructed with unique magnetic closure and automatic open spring hinges, our To-Go styles are compact and take up less room in a pocket or purse while still providing all the reading magnification you need. Built with your vision in mind, this collection includes reimagined features like scratch and impact-resistant lenses with improved hard coating, and frames made with recycled materials. To-Go Travel Readers are the quality you deserve in the size that fits your needs.
Short-form for packaging, displays, or campaign tagline
The quality you deserve in the size that fits your needs.
Collection | FG & Co. Sunglasses
This collection blends the classic styles our consumers love with modern innovations for enhanced comfort and functionality.
The summaries highlight how consumers can continue enjoying the timeless looks they know, now with added features and technology.
Standard for social or packaging
Take a classic style and add modern innovation, and the result is a fresh take on the timeless. FG & Co. presents your time-honored styles, renewed. Don’t change a look that’s been working, just change the way it works for you
Long description for web or print
Take classic styles and add modern innovation and the result is a fresh take on the timeless. FG & Co. presents your time-honored styles, renewed with exclusive FGX lens technology. Polarized scratch-resistant lenses for color enhancement, patented 360° hinges, and 100% UVA-UVB protection bring these quintessential styles to the modern era. Here’s to a new way to wear an established look. Don’t change a look that’s been working, just change the way it works for you.
Short-form for packaging, displays, or campaign tagline
Don’t change a look that’s been working, just change the way it works for you.
Collection | Premium
For the professional, accomplished consumer who appreciates nice things. They need reading glasses for work but don’t want to overspend.
Each style in this collection conveys a buttoned up and sharp look that provides them with the power they need without costing a small fortune.
Standard for social or packaging
Take your look to the highest level with the Foster Grant Premium collection, offering prescription quality reading glasses without the prescription price. This is excellence for any taste.
Long description for web or print
Take your look to the highest level and elevate your expression with the Foster Grant Premium collection. With modern Foster Grant technology and premier styles, this collection is for those who appreciate the exceptional. From the buttoned-up professional to the astute intellectual, there’s a look for whatever you’re going for. With innovative frames, scratch and impact resistant lenses, and your choice of power, this collection offers prescription quality reading glasses without the prescription price. This is excellence for any taste.
Short-form for packaging, displays, or campaign tagline
Excellence for any taste.
Collection | Kids
Kids want to wear this collection and parents want to buy it for them. At least that’s what we’re going for. So, while we speak to our young friends about how cool these styles are, we also tell their parents about how much they protect their kid’s eyes.
Standard for social or packaging
For just the right mix of protection, durability, and style, meet the Foster Grant Kids Sunglasses collection. With UVA-UVB protection that prevents young eyes from being exposed to harmful rays, in cool, unisex styles, you’ll stand out whether it’s sunny or not. Kids is a collection so fun you’ll want to wear them inside.
Long description for web or print
For just the right mix of protection, durability, and style, meet the Foster Grant Kids Sunglasses collection. Put on the colorful, the lively, the vibrant, or just plain funky. Cool, unisex styles let you stand out whether it’s sunny or not. Wear them at the playground, on the field, or out in the yard without worrying about them falling off or getting in the way. Lightweight materials and a combination of plastics and metals make these easy to wear, durable, and comfortable. Plus, innovative features protect young eyes from the sun. Grab a pair of Kids sunglasses. A collection so fun you’ll want to wear them inside.
Short-form for packaging, displays, or campaign tagline
So fun you’ll want to wear them inside.