One

The Intro Email

Objective: Draw people in with subject lines and headers that grab attention. Introduce the program and highlight its key benefits.

Subject: Shape the systems that shape our world

Preheader: A program made for changemakers.

Master the skills that move policy forward.

<Name> —

UMass Boston’s MPP program gives leaders the skills to create real-world change. Blending data analysis, equity-driven insight, and applied skills, you’ll learn to lead with confidence, make sense of complex issues, and put your knowledge to work in real communities. Only at UMass Boston can you

• Focus your studies with a concentration in data analytics and policy simulation, social policy and racial equity, or nonprofit organization policy and management, aligning your training with your career goals

• Join a program that combines cutting-edge data science with equity-based analysis, preparing you to conduct equity audits, evaluate policies, and lead evidence-based interventions

• Gain practical experience through coursework, an internship or elective, and a capstone project that challenges you to solve real-world policy problems, building the skills, confidence, and portfolio to advance or launch your career

<CTA goes here>

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Subject: Help create a cleaner, greener tomorrow

Preheader: Confront global challenges head-on.

Be part of the change our planet needs.

<Name> —

UMass Boston’s Bachelor of Environmental Sciences degree program focuses on integrated approaches to conserving and protecting the environment. Learn from award-winning faculty, engage in hands-on, innovative teaching methods, and address the planet’s toughest challenges across a variety of industries by analyzing complex problems and developing real-world solutions. Students in the program can expect to:

• Build the knowledge and hands-on experience you need to launch a career as an environmental scientist, policy analyst, educator, conservation specialist, or climate change analyst with Boston Harbor as your classroom.

• Conduct hands-on research at the Stone Living Lab, testing nature-based solutions to protect coastlines, restore habitats, and advance climate justice.

• Take on pressing environmental issues through marine science, policy, and Earth systems tracks, working alongside organizations locally and nationally.

<CTA goes here>

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Two

The Meet the Faculty Email

Objective: Spotlight a professor doing exciting, real-world work to motivate prospective students to study under them.

Subject: This professor is bridging the gap between theory and practice

Preheader: Learn to take a multifaceted approach to children’s literature.

Empathy and imagination bring stories to life.

<Name> —

Meet Professor Susan Tan. She specializes in children’s literature, both as a scholar and a storyteller, bringing academic insight and creative passion to every project.

Professor Tan writes middle grade novels and early readers that help kids build reading confidence. Her books aim to reflect Asian American experiences while encouraging empathy and imagination in all readers. She has won the Honor Award for Middle Grade Literature, given by The Asian Pacific American Librarians Association, and the OTTER Award in 2024 for Best Early Reader from the Washington Library Association.

In Professor Tan’s Children’s Literature course, students explore how the ideas of childhood have evolved over time and how social power dynamics have intersected with the concept of childhood. She finds teaching this course enjoyable and thought-provoking, as students revisit books from their own childhood with fresh perspectives.

<CTA

Continue exploring the English MA program.

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Subject: More than just a classroom

Preheader: Discover your voice through mentorship, creativity, and collaboration.

This professor is building a community.

<Name> —

Meet Professor Jill McDonough, a renowned poet and educator. As Program Director of the Creative Writing MFA, she is dedicated to helping students discover their voices.

Professor McDonough looks beyond the surface, carefully selecting students for the program whom she believes will form meaningful connections, encourage each other’s growth, and ignite creativity. She also builds strong relationships with her colleagues, collaborating on teaching responsibilities and sharing her expertise to enhance their work. This philosophy creates more than just a cohort each semester, it fosters a community of writers with lasting bonds.

Outside the classroom, Professor McDonough has published six collections of poetry and earned several prestigious awards. She received a National Endowment for the Arts grant for her sonnets on executions in American history. She’s the recipient of three Pushcart Prizes and the esteemed Lannan Foundation Prize, which comes with a $70,000 award. She also works closely with homeless and incarcerated individuals, providing education and inspiration to writers who might not otherwise have the opportunity.

Students can explore equality in poetry through her Antiracist Workshop or learn how to educate others in The Teaching of Creative Writing class.

<CTA>

Continue exploring the Creative Writing MFA program.

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Three

The Career Benefit Email

Objective: Showcase campus resources and career opportunities, helping prospective students see how the program supports their academic and professional goals.

Email 3

Subject: A certificate that sets you apart

Preheader: Enhance your skills and advance your career.

Stand out in an in-demand industry.

<Name> —

An Investment Management and Quantitative Finance Certificate from UMass Boston can enhance your resume with key qualifications and help you stand out in job interviews. 

Build your leadership and presentation skills while mastering data analysis with access to UMass Boston’s Bloomberg Terminal, providing real-time data, news, and analytics on 24,000+ companies. Students also have the opportunity to compete in the CFA Institute Research Challenge and the Bloomberg Trading Challenge, applying their knowledge in a dynamic and competitive environment.

In under a year, you’ll be prepared for a fast-growing field, with projected job growth of 32,000 positions in the next five years and a median annual salary of $156,000 according to BLS.

<CTA goes here>

Continue exploring the Investment Management & Quantitative Finance Certificate program.

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Subject: Make a career out of making a difference

Preheader: Put your passion for change to work in public policy.

Gain the knowledge to tackle the issues that matter most.

<Name> —

Graduate ready to lead and make real change in government, nonprofits, and advocacy with UMass Boston’s Master of Public Policy (MPP) program. From your community to the national stage, you’ll build experience through internships and applied electives at government agencies, advocacy groups, and research institutes, right here in Boston, a global policy hub.

Work with expert faculty who provide personalized mentorship, expand your network, strengthen your professional development, and connect you to opportunities like research publications and conference presentations. Join a professional network of MPP grads driving equity and innovation across government, nonprofits, and industry as policy analysts, researchers, program directors, and more, addressing the issues that matter most in their communities.

<CTA>

Continue exploring the Master of Public Policy program.

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Four

The Alumni Success Email

Objective: Highlight alumni achievements to inspire prospective students and show the practical impact of the program.

Subject: This UMass Boston alum launched her career in the Creative Writing MFA

Preheader: Inspiring the next generation of writers.

From student to author.

<Name> —

Jennifer, a UMass Boston alum, enrolled in the Creative Writing MFA program to take the next step toward becoming a published author.

UMass Boston offered the perfect combination of diversity, reputation, affordability, and location.

Jennifer found small cohorts, faculty mentorship, various classes, guest speakers, and special events that led to a turning point in her career. While in the program, she workshopped her short story “Home Movie,” which was selected as the Boston Book Festival’s “One City One Story” winner. Thirty thousand copies were printed in English and Spanish and distributed around the city. The seeds of her debut novel, which features a main character who appeared in stories Jennifer wrote as part of her coursework, were planted at UMass Boston.

Since graduating, Jennifer has written a novel, a series of essays called White Space: Essays on Culture, Race, & Writing, and served as the editor of the anthology Wise Latinas. She is also a professor of creative writing at Framingham State University and Bay Path University. She credits UMass Boston for helping her grow as a writer and a professor. 

<CTA>

Continue exploring the Creative Writing MFA program.

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Five

The Curriculum

Objective: Highlight core courses, specializations, and experiential learning opportunities to show how the program prepares students for real-world success.

Subject: Explore the curriculum that prepares you for what’s next

Preheader: Pursue a degree that gets you further.

Discover a program that shapes changemakers.

<Name> —

Customize your studies by choosing two concentrations from our offerings: Nonprofit Organization Policy and Management, Social Policy and Racial Equity, and Data Analytics and Policy Simulation. Complete at least four elective courses, selecting two from each concentration to build depth and versatility in your focus areas. After your first year, you’ll apply your skills through an internship, and in your second year, you’ll complete a capstone research project that connects your coursework, research, and real-world experience.

(Curriculum list)

Six

The Affordability Email

Objective: Highlight tuition and costs, showing prospective students how the program is a smart, affordable choice compared with other universities.

Subject: Get the most out of your career investment

Preheader: A program with your future in mind.

Quality education at a smart price.

<Name> —

The Master of Public Policy (MPP) program prepares you for your next step and offers exceptional value for your future, with its affordable tuition.

UMass Boston offers dramatically reduced tuition rates to Massachusetts residents and Northeast Regional tuition discounts to residents of other New England states, as well as New York, New Jersey, and Pennsylvania. As a student at the only public research university in Boston, you’ll have access to cutting-edge facilities and resources at a cost that works for you.

<CTA>

Continue exploring the Master of Public Policy program.

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Seven

The Other Successful Alum Email

Objective: Spotlight another graduate’s unique path to success, showing how UMass Boston leads to different careers and professional accomplishments.

Subject: How this alum became a more competitive candidate for her dream job

Preheader: Gain practical skills and training to stand out.

The value of diverse experience.

<Name> —

Meet Ashley. To achieve her career goal of becoming a clinical exercise physiologist in cardiac rehabilitation, she knew a master’s degree would not only set her apart but also help her make a difference.

Ashley chose UMass Boston for its convenient location, small class sizes, and experienced professors. Following an internship at Beth Israel Deaconess Hospital–Plymouth (BID Plymouth), she was hired as a full-time Clinical Exercise Physiologist and became head of their internship program.  

After successfully leading the program for several years, she was promoted to Clinical Exercise Physiologist Manager of Cardiac, Pulmonary, and Peripheral Artery Disease Rehabilitation Services. Ashley attributes her success to the exercise and health sciences curriculum and the mix of clinical and managerial skills she learned from the program.

<CTA goes here>

Continue exploring the Exercise and Health Sciences MS program.

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Eight

The Make Your Move Email

Objective: Encourage prospective students to take action, attend an info session, learn more about the program, or schedule an appointment with the main goal of driving applications.

Subject: Ready to start making the world more sustainable? Let’s talk! 

Preheader: We’re excited to learn more about your aspirations in environmental science.

Personalized support for your next step.

<Name> —

Deciding on the right graduate program can raise many questions. We’re here to help you explore your options and find the answers you need. Email us at sfe@umb.edu to schedule a time to attend a virtual class to meet faculty and students.

Experience UMass Boston firsthand by taking a class as a guest student. If you choose to enroll, that class can count towards your degree.

<CTA goes here>

Continue exploring the Environmental Sciences MS program.

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Nine

The Other Faculty in Action Email

Objective: Highlighting another professor’s research, projects, and contributions to the field to show students what learning alongside them looks like.

Subject: Wherever you’re from, find your path at SFE

Preheader: Hands-on learning, expert faculty, and a path to a greener tomorrow.

Work alongside faculty who care about making a difference.

Dear <Name> —,

Choosing the right college can be tough, but I think you’ll find the School for the Environment (SFE) at UMass Boston is a great place to explore your interests and make an impact.

I’m Helen Poynton, the undergraduate program director for the SFE. Like a lot of the faculty here, my path wasn’t a straight line; it meandered more like a winding river.

I thought my environmental work would be something I did in my spare time, and that I needed to study something practical to make a living. So I went to college for biochemistry. Once I got to grad school, I realized I could combine my love for molecular biology with my passion for the environment and started designing molecular tests that help detect chemicals and measure their impact on ecosystems.

Unlike me, you don’t have to wait until grad school to bring together your diverse interests, make a difference, and build a rewarding career. That’s why we created the SFE, to let you do all of that from the start! Our faculty and students at the SFE come from all kinds of backgrounds, like marine science, engineering, conservation biology, and environmental law, but we all share a common goal of tackling environmental challenges and helping communities and the environment thrive. You’ll take classes with award-winning faculty who will take you into the waters of Boston Harbor and the streets of Boston, focusing on project-based learning and other hands-on, innovative teaching methods. 

Come see UMass Boston for yourself. I can’t wait to meet you!

All the best,

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Ten

The Let’s Do This Email

Objective: Encourage prospective students to take the final step and submit their application, leaving them confident and excited to join the program.

Subject: An English MA from UMass Boston is...

Preheader: A degree that opens up endless possibilities.

Where literature, composition, and creative writing intersect.

<Name> —

UMass Boston’s English MA shapes sharp thinkers and skilled writers. With diverse courses and concentrations, the program equips students to pursue multiple paths, whether preparing for a PhD, developing teaching skills, or advancing in professional writing, new media, and content creation.

We invite you to become part of our community, where ideas, words, and ambition meet.

<CTA>

(application link)

Questions? Let’s chat. Email us at englishma.program@umb.edu. 

Best,

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Subject: A Creative Writing MFA from UMass Boston is...

Preheader: A chance to make your dream a reality.

A way to impact the future of writing

<Name> —

We're proud to offer an exceptional Creative Writing MFA program that emphasizes diversity and inclusion, faculty mentorships, and rigorous academic experiences. UMass Boston is empowering the next generation of brilliant literary voices by developing students' skills in writing, editing, publishing, and teaching. Alumni who are recognized and awarded for their work inspire many others through their writing and teaching.

Join our community of imaginative thinkers and passionate writers next semester.

<CTA goes here>

(Application Link)

Questions? Let’s chat. Email us at englishmfaprogram@umb.edu. Continue exploring the Creative Writing MFA program.

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