Brand | UMass Boston

Industry | Higher Ed.

Project | Copy & Messaging Guidelines

Voice | Knowledgeable & Confident, Yet Approachable, Inclusive & Compassionate

I helped shape the vision for this UMass Boston search piece, starting with early concepts that guided the creative direction for the design team and writing all of the headlines and body copy. Each headline features a “for” statement that ties back to the university’s “For the Times” tagline.