Brand | Some Real, Some Not

Industry | Varies

Project | School & Spec

Voice | Different According to Brand

This is work I did for the grades and sometimes just for the fun of it, not for the money.

Campaign Concept

This was a grad school group assignment where we conceptualized an ad campaign positioning Tootsie Rolls as one of the world’s great inventions. I helped conceptualize the idea and wrote the tagline for this “billboard.”

American Cruise Lines Rebrand

This was an individual project focused on developing a marketing strategy to attract a younger demographic while still engaging the company’s core audience of people over 50. The assignment was to create a full rebrand proposal, which included spec ads tailored to specific regions. The goal was to highlight the local culture offered by each cruise and make the experience more appealing to a broader audience.

Spec Stain Remover Campaign

When I asked a professor how to get started in advertising, she told me to create ads for everyday things around the house. These are some of those things.