Every Great Brand Starts With a Story

I tell stories that make those brands part of people’s lives.

I’ve worked across industries and channels, but at the heart of everything I do is a drive to create work that’s unique and memorable.

See how I bring brands to life.

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  • Brand Voice

    Copy and messaging manifestos I developed with the marketing team to create a cohesive voice for an iconic brand.

    EXPLORE GUIDES & METHODS

  • Brand Voice

    A copy manifesto I wrote with editors to define a university’s voice.

    SEE GUIDE & PROCESS

  • Product Descriptions

    The stories I developed for the Foster Grant collections.

    READ STORIES & APPROACH

  • Emails

    Email journeys I wrote designed to promote UMass Boston programs.

    SEE EMAILS & STRATEGY

  • Ad Copy

    A digital ad I wrote introducing a new brand.

    CLICK TO SEE THE AD

  • Web Copy

    The rebrand I worked on with designers for this commercial real estate firm.

    READ COPY & STRATEGY

  • Print

    A search piece I helped shape the creative direction for, collaborating with the design and marketing teams from concept to execution.

    SEE IT HERE

  • Script

    A football video with a splash of comedy from a script I developed.

    SEE VIDEO & PROCESS

  • Social Media

    The social media voice I developed with the SABRE marketing team.

    SEE POSTS HERE

  • Projects & Experiments

    Spec work and grad school projects that I enjoyed creating.

    SEE MY INDULGENCES