I believe in work that’s different, memorable, and designed to create connections.

Some of what I've done. 👇

  • Product Narratives

    The stories I developed for new Foster Grant sun and reading glasses collections.

    READ STORIES & APPROACH

  • Ad Campaign/ Social Media

    An ad campaign concept I designed for a travel apparel brand, capturing the feeling of travel and carrying it beyond the destination.

    CLICK TO SEE THE CAMPAIGN

  • Brand Voice

    Copy and messaging manifestos I developed with the marketing team to create a cohesive voice for an iconic brand.

    EXPLORE GUIDES & METHODS

  • Emails

    Email journeys I wrote designed to promote UMass Boston programs.

    SEE EMAILS & STRATEGY

  • Script

    A football video with a splash of comedy from a script I developed.

    SEE VIDEO & PROCESS

  • Brand Voice

    A copy manifesto I wrote with editors to define a university’s voice.

    SEE GUIDE & PROCESS

  • Web

    The rebrand I worked on with designers for this commercial real estate firm.

    READ COPY & STRATEGY

  • Print

    A search piece I helped shape the creative direction for, collaborating with the design and marketing teams from concept to execution.

    SEE IT HERE

  • Social Media

    The social media voice I developed with the SABRE marketing team.

    SEE POSTS HERE

  • Projects & Experiments

    Spec work and grad school projects I enjoyed creating.

    SEE MY INDULGENCES