Brand | We Live It

Campaign | More Than a Visit

Industry | Retail / eCommerce, lifestyle

Voice | Informative, lighthearted and playful.

The Challenge

A travel apparel startup wanted to go beyond just clothing and become a brand that connects people to places and moments that matter most.

The Concept

This campaign positions the brand as a way to connect with your favorite places on a deeper level, not just pass through them. Tourists visit. Locals belong. This campaign closed the gap.

The Executions

The campaign runs across digital channels and within the apparel itself, where Insider Insights provide the local knowledge travelers need to feel like they belong.

My Role

I worked with the founder to develop the brand voice and wrote copy for ads, web, and print. I also pitched the Insider Inserts idea (below) and wrote them.

Digital Ads: Wear it With You

This social campaign captures We Live It’s ethos of living like locals by encouraging travelers to experience each destination like they belong there. The taglines, A Good Trip Never Ends and The Best Adventures Last Forever, highlight the experience, not just the product, and show how each piece is more than apparel, letting travelers carry the feeling of their favorite places with them, like locals.

My Role

I developed the concept with the owner of the brand, making sure it stayed true to their voice and ideals.

Insert: Insider Insights

Included with each apparel order, Insider Insights gives travelers the language, context, and local knowledge to feel like they belong. Each insert provides destination-specific insights tied to the apparel.

My Role

I came up with the idea to include this as a way to distinguish We Live It from other travel apparel brands, researching each destination and writing the copy.