More Than a Visit
We Live It is built around helping people experience destinations like a local. I helped shape the brand's voice, creating messaging that's personal, approachable, and focused on making every trip feel a little more authentic.
Insider Insights
Included with each order, Insider Insights gives travelers the language, context, and local knowledge to feel like they belong. Each guide is created for a specific destination and paired with apparel and accessories featuring that place, giving customers insider knowledge tailored to the location they chose. I concepted the idea and researched, developed, and wrote each one.
Digital Ads: Wear it With You
This social campaign captures We Live It’s ethos of living like locals by encouraging travelers to experience each destination like they belong there.
